This was the first ever GLEE for the German company Neudorff who are going to launch a range of 25 environmentally sustainable garden products for the 2012 season to be sold in UK garden centres by Nottingham based Doff Portland.
Neudorff managing director, Hans-Martin Lohmann, felt that Glee “exceeded all of our expectations.”
“We made excellent contact with garden centres and received a very positive feed back about the product range and marketing support we have in place. It is very clear that our environmentally sustainable message is one that the garden trade, the media and consumers want to listen to.”