This summer the world’s largest garden storage business is scheduled to clock-up its 1.5 millionth sale in Britain of an iconic resin product. With a typical consumer price of around £125, that’s a lot of money for storing anything from garden furniture and tools to lawnmowers and dustbins.
Keter’s Store It Out has become the quintessential patio storage facility. The company, based in Halesowen in the West Midlands, believes that Britain’s commitment to a greener environment has also played a key part in driving its appeal.
Steve Hazelwood, Keter’s UK managing director, explains: “Most households now have at least two mobile bins for different forms of separated waste. The Store It Out is ideal for sheltering them and their contents from wind, rain and unwanted pests. It also keeps the bins out of unsightly public view.”
Keter designers have evolved the product from the simple plastic box that was launched in 1996 to today’s model with wood-grained texture and colouring, plus panelled roofing. New for 2011 is a split-lid version with a roof that flips back to give far easier access to contents, and is also tall enough to store the aforementioned mobile bins.