Doff Portland launched a range of new quality and value products targeted at garden centres, and sales & marketing director, Peter Woolley, had received a ‘very positive’ reaction to them from buyers.
“There is little real innovation in the sector and buyers were impressed with our approach both technically and with the marketing stance we are taking.
The current national economic climate plays extremely well to our quality and value positioning. It gives the garden centres a fresh opportunity to appeal to their cash conscious customers. It has been a very positive Glee.”