Carbon Gold: GLEE 2011

September 21st, 2011

Carbon GoldCarbon Gold’s objective from this year’s Glee has been to develop nationwide distribution for its biochar based composts and soil conditioner and the end result is that the campaign is well on track.

Operations head Simon Manley said: “We had an extremely good show with many of the major garden centre groups expressing significant interest in our range.  I think this is the result of two years hard work and the fact that we are supporting the market in 2012 with a £0.5 million  promotional package.   Stand visitors have been extremely supportive with firm commitments from several leading groups.  We are on target to achieve full national distribution over the next 12-months.”

Neudorff: GLEE 2011

September 21st, 2011

NeudorffThis was the first ever GLEE for the German company Neudorff who are going to launch a range of 25 environmentally sustainable garden products for the 2012 season to be sold in UK garden centres by Nottingham based Doff Portland.

Neudorff managing director, Hans-Martin Lohmann, felt that Glee “exceeded all of our expectations.”

“We made excellent contact with garden centres and received a very positive feed back about the product range and marketing support we have in place.   It is very clear that our environmentally sustainable message is one that the garden trade, the media and consumers want to listen to.”

Doff Portland: GLEE 2011

September 21st, 2011

Doff Portland

Doff Portland launched a range of new quality and value products targeted at garden centres, and sales & marketing director, Peter Woolley, had received a ‘very positive’ reaction to them from buyers.

“There is little real innovation in the sector and buyers were impressed with our approach both technically and with the marketing stance we are taking.

The current national economic climate plays extremely well to our quality and value positioning. It gives the garden centres a fresh opportunity to appeal to their cash conscious customers.  It has been a very positive Glee.”

WOLF-Garten: GLEE 2011

September 21st, 2011

WOLF-Garten and Wilkinson SwordThe Wilkinson Sword and WOLF-Garten brands both had new product launches and Nick Hills, lawn & garden and tools divisional manager at E P Barrus, was very satisfied with the quantity and quality of sales leads from the show.

Both brands appeal to various sectors of the retail market including the high street, catalogues, online and garden centres.  Although the show seemed quieter than in previous years, we have received some excellent leads, many from potential new customers.    I don’t know if some of them have advanced information about the coming winter, but the level of interest in snow clearing products was significant!